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An internet personality, also referred to as an internet celebrity, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet personalities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content. Some internet personalities are known as social media influencers, or simply influencers, due to their social influence online.

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